July was one for the books for Boca Brand.
From eight days at the NBHA Youth World Championships in Perry, Georgia, to launching an entirely new Boca curb, to watching our sponsored athletes dominate in arenas across the country, July was filled with some pretty incredible moments for our brand.
Back at NBHA Youth World
This year marked our third year setting up at the NBHA Youth World Championships, and somehow, it just keeps getting better.
For eight days, we had the opportunity to meet so many new people, catch up with familiar faces, talk horses, and help riders find the Boca setup that worked best for them.
One of the coolest parts of the week was watching riders make the switch to Boca and then come back to our booth after their runs to tell us about the difference they felt in their horse.
That's what it's all about for us.
Boca Brand was created to give riders another way to fine-tune the communication between their hands and their horse without having to completely change their bit. Getting to hear firsthand how that change translated into the arena made this Youth World especially memorable.
We Introduced Something New
And right in the middle of Youth World, we had another big moment.
On Wednesday, we officially launched the Boca Hybrid both online and for the very first time in person at our booth in Perry.
The Hybrid brings together two of our most popular FlexRoller™ designs in one curb: the softer silicone feel of the Boca Elite on one side and the added weight and response of the stainless steel Boca B-Line on the other.
We created it for horses that don't necessarily need the same amount of pressure on both sides. Whether a horse tends to lean into one side, needs a little extra help finishing one turn, or simply responds differently from one direction to the other, the Hybrid gives riders another way to customize their setup to their horse.
After months of working behind the scenes, getting to finally put the Hybrid into riders' hands at Youth World made launch day that much more special.
And the response was more than we could have asked for.
Boca in the Arena
While our team was busy in Perry, our WPRA sponsored riders were busy making their own mark.
Throughout July, we got to watch Boca Brand represented at some of the biggest rodeos and arenas across the country. From wins and big runs to trips to the pay window, our sponsored athletes continued to show exactly why we're so proud to have them representing Boca Brand.
Seeing the Boca name carried into arenas at every level, from youth competitors at Youth World to some of the best professional barrel racers in the industry, was a pretty special way to spend the month.
One for the Books
When we look back at July, there isn't just one moment that stands out.
It was eight days in Perry. It was watching someone give a Boca curb a try and come back excited after their run. It was finally unveiling the Boca Hybrid. It was cheering on our sponsored riders from miles away. And it was watching Boca Brand continue to grow in ways we couldn't have imagined when we started.
July brought new faces, new products, new milestones, and more than a few records broken along the way.
To everyone who stopped by our booth, placed an order, made the switch, shared Boca Brand with a friend, or represented us in the arena: thank you.
We're incredibly grateful for where this brand is headed.
And we're just getting started.⚡️
